North Report

When to Start Building your Brand - Stuart Thursby

Episode Summary

Stuart Thursby is the Creative Director and Founder of Stack Creative; a boutique creative agency that solves marketing and branding issues through small, focused teams.

Episode Notes

This week we spoke to the Creative Director & Founder of Stack Creative, Stuart Thursby. The boutique creative agency focuses on the overlap between branding, websites & campaigns. We spoke with him about growth hacking, building the right team for a brand, how NOT to get lost in metrics while marketing.

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Time Guide
00:28 - Introductions
00:36 - Stack Creative
01:25 - Art Director & Other Titles
01:35 - Roles to Play
02:15 - Target Company
02:38 - Marketing Tactics
03:08 - Geographic Challenges
04:05 - In person versus online
05:32 - Small Office Spaces
06:13 - Maintaining Positive Habits
06:34 - Freelancers
07:35 - Agency Offering Accountability
07:55 - WFH Policies
08:12 - Building the right team
09:08 - Growth Hacking
10:21 - Short & Long Term Problems
11:18 - The First Month
12:03 - Calling in Help
12:35 - Company Roadmap
13:21 - Company Life Cycle
15:00 - Staff Augmentation
16:00 - An Agency is…
16:50 - It’s easy to get lost in metrics
17:26 - What sets Stack apart?
19:48 - Steps for other Founders
21:29 - Book Recommendations
22:13 - 3 Takeaways
24:56 - Traditional Forms
26:20 - Shoutouts
27:25 - Contact

Social:
https://www.instagram.com/north_report/
https://www.linkedin.com/company/the-north-report

Links:
https://www.linkedin.com/in/sthursby/
http://stackcreative.co/